PrivacyPolicy

1. Who we are

ShinyMe Ltd (“ShinyMe”, “we”, “us”) is a company registered in England and Wales (Company No. 16540875). We operate the ShinyMe personal development platform available at shinyme.com.

We are the data controller for personal data collected through our platform. For privacy enquiries, contact us at [email protected].

2. What we collect

• Account information — your name and email address, provided when you sign up.
• Profile data — responses you provide during coaching sessions, including your goals, values, strengths, philosophy, and mission statement.
• Usage data — how you interact with the platform, which steps you complete, and when.
• Technical data — your IP address, browser type, and device information, collected automatically.

3. How we use your data

• To provide the ShinyMe platform and personalise your experience.
• To save and display your coaching session outputs on your profile.
• To communicate with you about your account or the platform.
• To improve and develop the platform.
• To comply with our legal obligations.

Our legal bases are: performance of our contract with you (account, core features), legitimate interests (improving the platform, security), and consent where required.

4. AI processing

ShinyMe uses artificial intelligence to power coaching conversations. Your conversation data is processed by our AI service providers under data processing agreements. We do not use your personal data to train AI models.

5. Data sharing

We do not sell your personal data. We may share it with:

• Service providers who help us operate the platform (e.g. cloud hosting, AI providers), who are bound by data processing agreements.
• Legal authorities when required by applicable law or to protect our rights.

6. Data retention

We retain your account and profile data for as long as your account is active, plus two years thereafter. You may request deletion of your account and data at any time — see Section 7.

7. Your rights

As a UK/EEA resident you have the following rights regarding your personal data:

• Access — request a copy of your data.
• Rectification — ask us to correct inaccurate data.
• Erasure — ask us to delete your data.
• Portability — receive your data in a portable format.
• Restriction — ask us to limit how we use your data.
• Objection — object to processing based on legitimate interests.

To exercise any of these rights, email [email protected]. We will respond within 30 days.

8. Cookies

We use cookies to operate the platform. See our Cookie Policy for full details.

9. Complaints

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the opportunity to address your concern first — please contact us at [email protected].

10. Changes

We may update this policy from time to time. We’ll notify you of significant changes by email or by a notice on the platform.